WHAT ARE THE DIFFRENCE B/W TRADITIONAL MARKETING AND DIGITAL MARKETING
The differences between traditional marketing and digital marketing are significant in terms of channels, audience targeting, costs, measurement, and overall strategy. Below is a detailed comparison of the two: 1. Channels & Platforms Traditional Marketing refers to conventional forms of marketing and advertising, which rely on physical, offline channels to reach consumers. Traditional Marketing Channels: Print media (newspapers, magazines, brochures) Broadcast media (television, radio) Billboards, posters, and flyers Direct mail (catalogs, postcards) Telemarketing (cold calls) Events, trade shows, and sponsorships Digital Marketing Channels: Websites Social media platforms (Facebook, Instagram, Twitter, LinkedIn, TikTok, etc.) Email marketing Online ads (Google Ads, display ads, retargeting) Content marketing (blogs, videos, podcasts) Search Engine Optimization (SEO) Influencer marketing Affiliate marketing Mobile apps and push notifications 2. Target Audience Traditional ...